Ease of offline campaigns.

Offline campaigns are marketing strategies that use offline media channels to create awareness of a company’s products and services. So any promotion or advertisement done outside the internet contributes as an offline marketing campaign. Offline campaigns use traditional marketing techniques for branding. This includes TV ads, billboards, print ads, radio, pamphlets, cold calls, networking events, and marketing drives. What are the benefits […]

Temp staff — Tips to motivate your temp staff

Temp staff as the name suggests are employees who are hired on a part-time basis for a short duration of time. They are hired because the company feels that their additional help and support is required in order to complete the task or project in time. It is very evident that temporary staff are hired to accomplish a […]

Purpose of Geotagging in Businesses.

Geo-tagging is the process of adding geographical information to various media in the form of metadata. The geographical data usually includes latitude and longitude but also can include altitude, bearing, distance, and place name. Geo-tagging is commonly used for photographs, as it helps people to get specific information about the photo. But nowadays geo-tagging is used by […]

Different ways to create effective shop activation.

Shop activation is a process of getting your shop ready for operations. Shop activation involves a series of steps to be followed as it is a long process with many aspects to be taken care of. The following guidelines will help you activate your shop effectively But before we get into the guidelines, you must be […]

Reasons to get tied up with marketing agencies.

A marketing agency creates and implements a marketing strategy, conducts extensive market research to increase the sales and profits of a company. Their main objective is to build a relationship with your target audience and increase your overall brand exposure, in order to reach out to your potential customers and convert them into loyal customers. As a […]

Promotional Agencies in Entrepreneurship Development.

Promotional agencies are agencies that are set up to help or assist entrepreneurs to start their enterprise. They basically promote the business through various strategies so that the entrepreneur can survive the initial hiccups any business faces. Also, most of the strategies the promotional agencies use, are all tried and tested methods and hence ensure to […]

Mixed collars-what is the best way to make mixed collar relationship work.

As per the employment structure, there are two major collar jobs that is white-collar jobs and blue-collar jobs. White-collar jobs refer to employees who do desk jobs and blue-collar refers to employees who do field jobs. Nowadays, the employment structure is changing. The market trends are constantly changing and have become too demanding, to keep […]

What role will human resources perform?

Human resources -HR is a department within a business, that is responsible for all work-related things. This includes recruiting, vetting, selecting, hiring, on-boarding, training, paying, promoting and firing employees and independent contractors. Other resources simply don’t have that capacity. Let’s look at a few of the key roles performed by HR personnel:- 1. Recruitment — when we think […]

Benefits of part-time jobs for students.

Part-time jobs are jobs that require an employee to work for a shorter duration of time, than what a full-time employee works for. Generally, if an employee works less than 30-35 hours per week it is considered part-time employment. Thanks to this concept, it has benefited many young professionals especially students. Due to this option, they […]

Students are sent out on placements in selected companies.

Placement by definition refers to an act of placing someone in a particular job for a particular task. It is the act of placing people in the workplace to help them gain work experience. Placements give students the opportunity to gain skills specific to their subject or industry of their choice as well as the employ ability […]

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