Promoters are those individuals that are employed to promote a brand or product. By definition, they are the ones who represent the brand and their main aim is to promote their brand to various customers.
A promoter is a marketing professional responsible for demonstrating the features of a product to a client or an audience. They show the product features, how it works, it’s uses and benefits. Their aim is to help potential clients become their brand’s loyal customers. They also handle customer queries.
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As a promoter, the following are the job structure
• Having in-depth knowledge about the product, it’s benefits, it’s uses, it’s drawbacks.
• Having a fair amount of knowledge about the competitor’s product.
• Knowing the product pricing and its cost-effectiveness.
• Being able to explain all the product features to an individual customer or a group of customers.
• Provide assistance in helping customers make the right choice.
• Being friendly and approachable with good communication skills.
• Being presentable and being able to acknowledge customers.
• Be able to build a relationship with customers and keep in touch with potential customers.
• Being innovative and finding creative ways to present a product.
• Set up booths or promotional stands during a marketing event.
• Be able to distribute flyers, samples and product brochures.
• Being able to send a report with proper updates and track the same for future reference.
The above are the requirements for any promoter to be able to function well and to add value to the company employing them.
A manpower agency is an expert in their field who provides advice or guidance to companies and individuals. Unlike an employee, a manpower agency is hired as a third party contractor and typically works with a business or individual on a short term basis to address a specific issue.
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The manpower agency does exactly the same. They act as a common platform wherein they connect various employees to various employers. Their main role is to help companies fulfill their employment needs and to help individuals get employed. Hence they have two customers one is the client and the second is the candidate.
For any manpower agency to be able to do business they need to ensure that they are able to fulfill the needs of both their customers. Being able to help the right candidate get recruited into the right job is a lengthy process. How they successfully achieve this is as follows.
First, they need to ensure they are having enough companies who know about the services they provide. Once the company is aware and wants to hire new employees, the company contacts them. They need to understand exactly for what position the company is hiring and the defined job role. They also need to know what compensation the company is ready to pay for the job position. Once this information is got they prepare the job posting. They must ensure to get into a contract with the company to know how much they are paid if they help the company find the right candidate. This completes their first step.
The second step involves finding the right candidate. This is quite a challenge because they need to sort and scrutinize only one candidate from so many. Also, they need to have enough candidates so that they can select the most suitable. If they have very few candidates selecting is faster but, might not be the right candidate. To help increase their candidate database manpower agencies use various methods. Common things they use to select the right candidate is other job portals and social media platforms. The other mediums used are job fairs, headhunting, references, campus placements. Once this database is collected they need to sort the profiles as per the job role. So they start screening all the profiles to identify the profiles that are matching with the job description. The next step is to connect with these candidates and fix a meeting. This meeting is like an interview itself, but it is more generic. It is to understand if the candidate understands the job role and is suitable for the same. Based on this interview few profiles are shortlisted. The shortlisted profiles are sent to the concerned company. Post this based on the company’s decision an interview is scheduled. In some cases, the final interview is done by the company or by the manpower agency itself. This decision is taken up by the company.
This is the process used by most of the manpower agencies to connect the right candidate to the right company. As we can see it is a long process and requires a lot of attention to detail. It also involves correct communication as two parties are involved. Hence manpower agency needs to first ensure they have employed the right individuals, who help with recruitment efficiently and effectively.
Manpower agencies are those companies that provide employment services. They act as a bridge between the individuals looking for employment with the businesses that require their services.
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Their main role is to help individuals find suitable jobs and to help businesses or employers to find suitable employees to complete the task. Hence they are always on a lookout to find new connections and expand their database.
There are a few ways any manpower agency can use to get new clients:-
1. Using job portals — this is one way where manpower agencies can get new clients. Job portals gives them a chance to get connected to employers as well as job seekers. So staying attentive on job portals helps.
2. Using social media — we cannot deny how efficient social media is when it comes to connecting and meeting new people. Using Facebook, Twitter, LinkedIn are the best ways to reach out to new clients.
3. Email or SMS marketing — using these digital platforms is another option to connect to new clients. The percentage of outcome might be less in such cases, but these are very low cost and less time taking approaches.
4. Cold calling — this is an old school method of reaching out to new clients. Again the conversion rate might be less but it’s a highly cost-effective way.
5. Referral marketing — this aspect of getting new clients is a tested method with high conversion rates. Getting new clients through your references and other contacts is a huge benefit. Giving them some benefits for referring boosts them as well, to get future references.
In addition to the above mentioned approaches, manpower agencies can keep the following in mind to get more clients. They must ensure to know who their target audiences are. Knowing your target audience benefits as you can post some relevant information that will attract them. Being socially active is another aspect to consider. Having a good webpage, posting content or blogs regularly, having a good LinkedIn profile helps. Going to events and fairs and creating awareness about your company is also another way you can reach out to more clients.
As a manpower agency, the main lifeline of your company is getting more clients. Hence ensure you pay close attention to all the information you gather. Keep in touch with other manpower agencies to learn how you can improvise. Do whatever it takes to expand your database. And the key is to keep trying because of how many ever clients you have it’s never enough.
Supply chain management (SCM) is the management of the flow of goods and services and includes all processes that transform raw materials into final products.
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Along with the management of the movement of goods and services it also involves managing the movement and storage of raw materials, work in progress inventory, finished goods right from point of origin till consumption. SCM has been defined as the design, planning, execution, control, and monitoring of supply chain activities with the objective of creating great products. Their objective is creating net value, building competitive infrastructure, leveraging on logistics, synchronizing supply with demand and measuring performance globally.
As we can see SCM is the lifeline of any organization and having a good SCM team is inevitable. SCM is the way the company can boost its economy and become more productive. Here are a few benefits of having a good SCM team:-
1. Higher efficiency rate.
2. Lower inventory, transportation, warehousing, and packaging costs.
3. Greater flexibility and streamlining of the supply chain.
4. Achieve a balance between cost and service provided.
5. Improve relationships between buyers and suppliers.
6. Easy analysis of demand and supply.
7. Improves customer service.
8. Increased performance and profitability.
9. It lowers delays in processes.
10. Gain loyalty of customers, stakeholders, and employees.
In addition to the above benefits having a good SCM, the team has other advantages too. It improves collaboration with suppliers. It improves the quality of your products. It reduces hidden costs. It ensures to keep up to customer’s expectations. It ensures to keep a loyal customer base. It helps to attract more customers. It provides security for investors and stakeholders. It creates room for new marketing opportunities.
Thus as we can see SCM is crucial for any organization and having a dedicated team to perform all its operations is essential. SCM plays a huge role in the company’s economy and has a positive influence on its revenue and profits.
Gig Economy is the term used to define a workforce environment comprising of short term engagements, part-time jobs, temporary contracts in a commonplace. It is also referred to as freelancers economy.
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Gig economy is a free market system in which temporary job roles are common and organizations get into a contract with independent workers for short term engagements. These independent contractors are termed as gigsters.
Today’s gig economy is evolving and many start-ups are leveraging on its benefits for their employment. Gig economy is very beneficial especially for the younger generation as many of them do not prefer to be one stable job for a long duration of time. With changing times and the attitude in which employment is looked at these days, the gig economy is the most viable and economical solution. It benefits the gigsters as well as the organizations employing them.
Thanks to the gig economy, today the younger generation also referred to as millennials have a wide range of career options to choose from. Also if they choose a particular carrier and are not happy with the same, they have an option to switch to other fields easily. Gig economy gives them the flexibility to do more than just a job. So they are able to earn as well as either take up their passion or studies. If need be they can take a break as well and get back to earning as per their comfort. This is a major benefit that the gig economy provides and hence most millennials prefer being gigsters.
Gig economy is redefining the way employment is taking place. It is also redefining the way people can earn money. Earlier getting a good and stable job was the norm. But thanks to the gig economy, this is not the norm any longer. Millennials want to start earning young and fast and hence as they are graduating they take up various part-time jobs contributing to the gig economy. Millennials today are easily bored and don’t want to be doing the same job lifelong. Here is where the gig economy helps, as they can switch various jobs easily. This way they are on short term projects and there is no boredom. Millennials don’t want to have only one career option. They want to experiment and have experience in other career options as well. Gig economy helps them achieve this. Millennials today know the importance of having more than one income source, hence prefer doing two or three part-time projects. Gig economy helps them achieve this.
As we can see, the gig economy is made to match the changing times. It is made to match the attitude of the millennials. Hence it is the future economy. It allows millennials the freedom of experimenting and gives them a huge earning platform from various sources. Gig Economy is the future way of employment.
Human capital refers to the skills, knowledge, and experience possessed by an individual, which can be used to add value to the organization. It includes all intangible assets of an individual that can be used to create economic value for the employers.
As we know an organization is as good as its manpower. And ensuring a good manpower means investing in human capital. Human capital is an asset that consists of the knowledge and skills held by a person which can be used to achieve the organization’s goals. Human capital is important because some amount of human knowledge and skills are essential to achieve anything in an organization.
As we can see how important human capital is, companies need to find ways to increase it for their progress and betterment. These include :-
1.Trainings and seminars :- Knowledge is something that is never enough. It is one attribute that needs to be constantly acquired. Companies must conduct frequent trainings or seminars in order to upgrade their employees knowledge. It is important to keep their employees aware of the latest technologies and keep them up to date. Hence conducting trainings and seminars is very important.
2. Performance review :- It is very important to periodically conduct appraisals and reviews your employees performance. This boosts their confidence and give them assurance that their heading in the right direction. It also helps organisations to know their employees better and overall helps in better human capital.
3. Weekly reporting :- It is also important to have a weekly reporting system. Wherein an employee can input the work they have done. This gives them a sense of accountability and makes them more responsible. The reporting could also include an activity taken up to increase one’s knowledge or skill.
4. Direct communication:- Having a free communication system between employees and their bosses or higher management helps employees to communicate better. They must be made comfortable to address any query and raise any questions. This helps them to express better and improve as well.
5. Networking:- It is important that employees are able to networks and connect with each other. Having a strong employee bond gives employee comfort and they are able to perform better. Companies must engage in team-building and fun activities to help employees network and connect with each other.
6. Well defined job role:- When the roles and responsibilities of an employee are well defined it gets easier for employees to focus on their jobs better. They are more focused to complete their tasks and know what results are expected from them.
7. Recognizing individuality:- Every employee is different and each one is gifted with their own individuality and creativity. Companies must recognize that and must approach each individual differently. One rule for all doesn’t apply if we are looking at having a strong employee relationship. Recognising them for their individuality boosts their morale and helps to perform better.
8. Motivation and recognition:- recognizing employees’ contributions and valuing their efforts goes a long way to build a strong human capital. Compensating them with incentives and other benefits is also an effective way of keeping employees motivated.
9. Flexible:- being flexible with employees and allowing them benefits like work from home options or through flexible working hours encourages employees to perform better.
These are a few and important aspects that companies can use to increase their human capital. Human capital is an asset for any organization and finding means to increase it only proves beneficial for the company.
Gigsters are those individuals who choose to work according to their time frame. They work on part time projects for various companies and are not permanent employees of a single company. They are self employed individuals who have a contract with the company offering them the task. Once the task is completed they switch to other companies for other projects.
Gigsters have a huge role to play in offline marketing and campaigns. Offline campaign is a marketing campaign used by companies without the help of the internet. It is a promotion strategy used by companies to market their product or services without using internet. It is used to grab the attention of those people who are in the vicinity of the chosen offline campaign.
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Offline campaign is a very effective form of marketing and there are various ways in which it can be achieved. Any marketing channel used to create a brand awareness other than the internet is termed as offline marketing. This includes radio, media, print adverts, billboards, signs, pamphlets, telemarketing etc.
Benefits of offline marketing include :-
1. It’s easy and can be executed at a short notice.
2. Companies can be as creative they want and can impress their clients accordingly.
3. It is important for creating loyalty schemes with customers.
4. Provides customers with something tangible.
5. Helps to build customer relationship.
6. Helps to create an impact which stays longer.
As we can see, offline marketing is an important aspect of any marketing campaign. But we got to be aware that whichever offline campaign a company chooses, they are all short term based. Thus employing a full time employee for the same makes no sense. Here is where gigsters help. They are professionals who are experienced in handling offline campaigns. Hence employing them for offline campaign is a smart solution and is what works beneficial for the company as well.
When gigsters are appointed for offline campaign, they are already professional and hence companies need not spend on training them. They are more focused on getting results and are time oriented. Hence proving to be more productive. They are paid only for the work they do. This helps the company save a lot of money and reduces their overheads. Employing gigsters for offline campaign not only proves economical for the company but also helps them save on cost and time. Thus gigsters are a potential to any company who chooses offline campaign for marketing their brand.
Market research in simple terms is a process of gathering, analyzing, interpreting information about a product or a service in a given market area. It is basically done to determine the viability of a new product or service through research conducted directly with potential customers.
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Market research is an organised effort conducted by a company to gather information about target markets or customers. It is a very important aspect of business strategy and planning. It is a key decisive factor on the feasibility of any new product or service launch. Market research provides important information which helps to identify and analyse the needs of the market, the market size, product needs and acceptance and competition.
When any individual chooses to get into business, one of the foremost activities done by them is market research. It helps the business owners to decide if the product will have value in the market or not. If the product has a need and a customer base that will accept the product. If the pricing of the product is competitive or not. If the pricing will be profitable for the business. All these important aspects about a business is found only through a proper market research.
There are different ways in which market research can be performed. The five main methods used by most of the businesses are surveys, focus groups, interviews, observations and field trials. Different type of data information is got by these different techniques. The type of data needed by the company and the amount of money they can spend determines which technique they will use.
The details of each of these techniques are as follows :-
1. Surveys — this is the most commonly used method and the most important technique to gather data. Surveys can be very helpful if conducted in the right way. There are different surveys like paper survey, personal survey, online survey.
2. Focus groups — this technique focuses on a specific group of people. It involves gathering the specific group and asking them relevant questions. It is quite an expensive method.
3. Interviews — this method basically interviews people and ask them questions. It can be a group interview or a personal interview. It can be done face to face or through a telephone.
4. Observations — this is a very old technique which involves appointing a staff member to observe the market behavior. It also means observing their competitors in various situations.
5. Trials — This is not so commonly used but through this trial and error method you can test the product through a small scale. If the results obtained are desirable and favorable for the business the same can be implemented on a larger scale.
Thus as we can see that conducting market research is an essential part for any business. To help conduct the same companies got to employ professional market researchers. Their main role will be to ensure the smooth running of the feasible market research technique chosen. Also they must do a proper analysis once the results are obtained. Thus giving the feasibility study to business owners in all aspects. Hence market research has a major impact on any business.
Lead generation is a term used in the marketing process. It is the initiation of consumer interest or product enquiry into the brand or service provided by a company. Leads are created to target potential customers into loyal clients. Lead generation helps the company to increase their client database.
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Lead generation can be achieved through many ways one such way is with the help of advertisement. There are other organic methods used to generate leads which include via the internet, through telephone, email marketing, personal referrals etc. For such approaches companies need manpower and resources to help achieve the same. But employing a full time employee to generate leads makes no sense as it is not feasible for 1 single employee to generate leads on a daily basis. It is not an ongoing activity. Thus for any company appointing freelancers for lead generation is more feasible.
Freelancers are those individuals who work on a particular task for a fixed duration of time. They are like self employed individuals who are on a contract with a company for completion of a particular task. They are not committed to the company hiring them, they are committed to the task assigned.
For any company who is looking at generating leads for their products, appointing freelancers for the same makes more sense. It proves to be more economical and helps company reduce costs. Freelancers will be more focused to complete the task as this is the reason they are paid for. Hence they are more productive as well. Companies will only be paying them for the number of leads they have generated or for a fixed duration of time. This helps company to reduce their overheads and is highly cost effective. Freelancers are aware of how the leads can be generated and need no training on the same. Hence they are faster to generate leads. Freelancers have more time in comparison with other full time employees and hence they can focus better to generate more leads. Freelancers are target oriented. Overall hiring freelancers is what seems as a sensible way of employment.
Freelancing ensures that the work is done within the given time and the company is paying only for the work done. Also the company pays only once the job is done and the company is satisfied with the end results. For most freelancers there is a contract signed stating the end result and the compensation to be paid. Hence there is no misjudgment and the company knows what they will receive at the end. This proves to be very productive for any company. They know what they are paying for.
Thus as we can see freelancing is the best solution when it comes to lead generation for any company. It proves to be beneficial and economical for the hiring company. Thus lead generation would be easier by appointing freelancers.
Event marketing is a marketing technique used by companies for promotional purposes. It is basically done to promote a new brand or a product launch.
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In an event marketing process, the company’s representatives gets to directly interact with their potential customers. It is where there is a front desk receptionist from the company who manages the customers and ensures they are attended to by the representative properly.
Event marketing events don’t occur on a daily basis. It happens only when a company wants to launch a new product or promote a new service. Hence hiring full time employees to manage an event marketing is not a feasible solution for any company. Moreover it is highly an expensive affair and increases the company’s overheads. The best solution for any company is to hire temp staff for the same. Especially for managing the front desk operations.
The basic role for temp staff in front desk operations will include to manage the smooth running of the entire event. To meet and greet their potential customers. To record data of all the customers they meet. To record any feedback or suggestions. To ensure the look and feel of the brand is neat and impressive for any customer. To maintain cleanliness and order.
Benefits of hiring temp staff for event marketing is firstly, since event marketing is not a daily event, temp staff proves beneficial as they can be appointed only when an event happens. When there is no event they can be released. Hence saving the company a lot of money and reducing their overheads. Secondly, the front desk jobs involves menial jobs like managing the front desk, greeting customers, recording data and there is no need to appoint a professional for the same. Hiring such employees through temp staffing is easier and is more economical. Thirdly, the front desk employees may not have all the product or brand knowledge, hence hiring temp staff is better as it’s easier to train them. Fourthly, if the company is happy with the staff they can rehire them for the next event easily or if need be they can be hired for full time employment without going through the entire hiring process. Fifth, hiring temp staff is an economical way of staffing as it cuts cost massively and ensures that the company is paying for only the service it has received.
Thus as we can see for any marketing event hiring temp staff is more economical and productive. Especially when it comes to jobs like front desk operations, utilization of temp staff is more feasible and more beneficial for any company.
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