Deepa's blog

Strike of Field Marketers

**FeedMyPockets – Gig Economy (Vol.30)**

Field marketers are direct representatives of the brand they represent. Hence they play a crucial role in brand building. They are the face of the company and are the ones responsible for creating the brand awareness. This is generally done in public places where the reach is vast and is done through campaigns, drives, offers etc. Thus as you can see, the field marketer, must not only be knowledgeable about the brand but also have a full proof plan of how he/she will create the brand awareness. They must also be proactive and be approachable as they meet the end users. Basically they are the liaison between the manufacturer and end user. Hence hiring the suitable field marketers is crucial.

Many companies face this challenge in hiring the suitable field marketers. As you can see the role is multifaceted and requires someone who act according to the situation. An unsuitable field marketer, not only harms the brand image , but also costs the company heavily as conducting these onsite campaigns are an expensive affair. Also hiring someone who has prior experience in the means chosen to create awareness is a huge advantage as they can interpret any loopholes and overcome any challenges faced.

Thus what is ideal for companies to do is to take the help of companies providing staffing solutions. This way they can get the right candidate who is trained to do the job. Also they can hire these candidates for one drive or campaign and judge their performance. If they are happy, they can always hire them on a full time basis or for the next brand building campaign. The biggest advantage is that these candidates are trained to do the job and have relevant experience in the field. This is highly cost effective as companies need not spend on the hiring process nor do they have to go through the tedious hiring process.

Companies like FeedMyPockets, takes care of everything. Just give them your need and they will find the field marketers for you to build your brand. Where ever you choose too and however you wish too. Give them your specifications and sit back and watch them build your brand with their trained and experienced field marketers.

What is FeedMyPockets and how is it helping businesses in short term projects?

**FeedMyPockets – Gig Economy (Vol.29)**

FeedMyPockets is one of a kind new age startup. The reason I say one of a kind is because it caters to every other company. How ? When any individual decides to get into entrepreneurship and starts a company they will face a lot of challenges, one such challenge they face is hiring and manpower. Even if you’re an existing multinational company manpower is an ongoing challenge. FeedMyPockets realizes that and provides promising solutions to solve this challenge. Hence they are a solution providing company to every other company.

FeedMyPockets basically provides temporary staffing solutions. In today’s error of gig economy temporary staffing is the ideal way to move ahead, and that’s what FeedMyPockets does. They provide customized solutions to your hiring concerns, so that you as a company are never under staffed. They take care of the rigorous hiring process and provide quality staff. Apart from that they also train the staff as per your requirement. Thus ensuring to take care of your hiring and staffing process.

All you need to do as a company is, contact them with your requirement and watch them do the job for you. They will scrutinize several employees and recruit the best that suits your need. Once selected they will train them as per your requirement. With their highly effective real time tracking system in place you can watch your staff work and track their work on real time basis. The entire model is designed and executed in such a way, that it is not only friendly but cost effective too. Thus saving companies huge amounts of time and money.

Every business has its time. There are peak and off peak seasons. In case this doesn’t hold true for your business, than there are seasons where you would like to scale up your ongoing business sales, or you would like to make some offers to customers, or you would like to expand and either make a new product launch or add a new feature. All these projects, though short term are very crucial for any business and cannot be avoided. At the same time you require more manpower to be able to manage these projects. It is such a key and crucial time FeedMyPockets comes to your rescue and takes care of the extra manpower needed.

You can contact them for all your staffing solutions and they will help you with the best possible solution. But if you’re looking for temporary staffing be it hourly, weekly, monthly or quarterly they for sure can provide you the required staff. If your looking at acquiring more customers, they have brand promoters, brand ambassadors, field executives at your disposal. If your looking at sampling operations, they have product samplers, stockers, retail staff etc. If you need more staff to manage your warehouse operations, they have loaders, packers, labellers etc. If your looking at delivery they have delivery boys. If you need customer service, they provide data entry, telecallers, admin interns, document controller. If you need to conduct events or BTL marketing they provide anchors, promoters, distributors, kiosk managers etc. You name the marketing technique and they will provide the team to execute it.

Running successfully for the past 3 plus years, FeedMyPockets is a company that is here to stay and grow to new heights within its 5 year benchmark. They have changed the way companies look at the hassles of temporary staffing. Hence to their credit they have big multinationals like Amazon, Uber Eats, Zomato partnering with them. After all with over 300 plus clients served, 350000 working hours successfully delivered, branches in 7 cities across India who would not won’t to partner with the best staffing solutions company. FeedMyPockets has a proven track record and continues to contribute to help the economy by providing employment and as well as companies by providing staffing solutions. Staffing concerns, not any more, contact FeedMyPockets.

BTL Marketing and Promoters

What is BTL marketing?

By definition BTL marketing means below the line marketing. That is marketing the products or services directly to a group of people, or selected customers. This is done by direct emailing, tele calling, sales promotions, exhibitions etc. In BTL marketing the target customers are already known and approach of marketing is more personalized.

Advantages of BTL marketing:-

1. The main advantage is your directly reaching out to your customers. Thus there is a personalized approach which always favours the brand.

2. This marketing approach is more traceable. Companies will know exactly how the strategy worked or didn’t work. Hence can make the appropriate changes in future.

3. This marketing approach is more reliable, as you are dealing with your target customers. You are sure the awareness is built.

4. This marketing method is cheaper as it doesn’t involve expensive advertising and branding.

5. This helps to create a loyal customer base as they are in touch. This always helps in retaining old customers and bringing in more new customers.

Few tips to make BTL marketing effective:-

1. Ensure you know who are your target customers. Customize your plan accordingly, one rule will not fit all target customers.

2. Ensure the timing of your marketing is right. When there is a need in the market, approaching your potential clients then is ideal and will result in a sale .

3. Ensure your promoters are well trained and have full knowledge about the product. They must be able to answer any questions.

4. Pricing is crucial in all marketing strategies, if you can’t reduce your product price any give- away, coupons, gifts always works positively.

5. The key to gain success in this form of marketing is to keep marketing. The more you market your products, the more range of customers you meet the more effective will your strategy be.

Promoters are those marketing professionals that use different marketing techniques to ensure a deal is done. They represent the brand and are the face of the company. They take the product or the company to potential customers. Hence hiring qualified and experienced promoters is very important for any brand, because they are the ones that interact with the end users. They act like a bridge between the company and the customer.

Thus promoters are key individuals for any company to build their brand especially companies considering BTL marketing. As they connect the product to the targeted customers and ensure that there is a sale. Companies considering BTL marketing technique must first consider hiring good promoters to ensure their marketing technique is delivered in the best possible way. Few companies like FeedMyPockets not only conduct interviews and hire the staff for you, but also train them. Thus helping the company to hire retail auditors hassle free.

How temporary staffing agencies are helping companies in improving supply chain?

Temporary staffing is that process which ensures companies are not understaffed during peak seasons and at the same time it ensures companies are not increasing their overheads by paying salary to those staff whose services are not needed during off peak seasons. By this definition itself we understand that temporary staffing is a boon to any company and is here to benefit every company.

**FeedMyPockets – Gig Economy (Vol.26)**

There are certain functions of the company that require proper staffing regardless of the season, the business is in. For example IT, Finance, HR. But there are also certain functions whose workload varies depending on the business. One such area is supply chain management. During peak seasons supply chain has to have enough resources to manage the smooth flow of products and during off peak seasons companies do not require so many staff. Thus managing the way supply chain functions and proper staffing is crucial.

The best solution for companies to follow is to go with temporary staffing. As we have already seen it only benefits the company. Especially when it comes to supply chain management, where more manpower is needed , temporary staffing is the most optimal solution. Also in supply chain jobs are just for limited duration like packaging, delivery, customer returns. Temporary staffing in such situations plays a key role.

Fortunately today there are a few companies who provide temporary staffing solutions. Due to their services, companies can now leverage on the benefits of temporary staffing and enjoy the business boom during peak seasons. These companies really have helped many companies resolve their staffing issues. Not only do they take care of the tedious hiring process, but they also train them as per the companies need. Not all staffing agencies does that, but there are few new age startups like FeedMyPockets who takes it upon them to train the staff as per your requirement. In addition to that they also provide companies with a real time tracking system to track the actual work been done. Also they are very cost effective. So if you contact such agencies, rest assured your staffing problems have ended. They will provide you with staff as per your need, like monthly warehouse managers, weekly packers, hourly delivery boys, which all play crucial roles in supply chain management. You name it and they will provide you with it. Thus reducing your burden of the entire hiring, overpaying, understaffing, training concerns. FeedMyPockets is the answer to your challenges.

How Field Marketers can Impact in Acquiring Customers?

Looking out for field marketers to build your customer base? Look no more.

**FeedMyPockets – Gig Economy (Vol.25)**

Retail auditors in FMCG

FMCG companies facing shortage of retail auditors?? we have them.

**FeedMyPockets – Gig Economy (Vol.24)**

Retail auditors are those professionals that basically manage the stock at the retail outlets with the company’s records. They are in charge of everything about the company’s stock in a retail outlets. They provide information about the brand’s sales volume, the trending sales techniques, the in store display effectiveness and overall stock management. Thus retail auditors are important for any company but more so for FMCG companies which depend highly on retail stores for their product sales.

Auditing the various stocks, in all the retail stores allocated to them. Matching the stocks with the company’s records. Checking for any damage or wrong stock. Realizing any issue with a particular stock. Clearance of stock in a timely manner. Documenting and proper reporting. Talking and managing various other resources. Informing and reporting to the higher authorities these are key functionalities that a retail auditor needs to perform.

As we can see, these professionals need to be very efficient and good at their work. Hence conducting interviews and hiring these professionals is a tedious task for any company. So what can companies do? They can leverage upon staffing solution companies that conduct interviews and takes care of the entire hiring process. All they need to do is contact such companies and inform them their requirements. These staffing solution companies will hire the employees on their behalf . Once the audit is done the company can choose to hire the staff based on their requirement or release them as per their needs. This is very effective and saves the company huge costs and the tedious process. Few companies like FeedMyPockets not only conduct interviews and hire the staff for you, but also train them. Thus helping the company to hire retail auditors hassle free.

Customer acquisition drive at multiple locations.

Want to acquire more customers in all your locations? we have the resources to help you achieve this.

**FeedMyPockets – Gig Economy (Vol.23)**

Customer acquisition is key for any business to grow and maintain themselves. It is the key factor that influences productivity and longevity of any company. For this reason companies conduct various drives, campaigns and surveys to acquire more customers. They basically do everything they can in order to reach out to more customers.

But the challenge with these marketing techniques is that, it cannot be conducted only in a particular place. It needs to be conducted in multiple locations to ensure there is a mass reach to customers. To achieve this, companies need to hire a lot of resources to help them successfully carry out the drives.

Also they simply cannot hire anyone, these individuals represent their brand and are the face of their brand. They are the ones that will reach out to customers, hence hiring efficient individuals is key. They must have good communication skills as well as being friendly and approachable. They must be young, energetic and passionate about the product they are branding. They should have enough knowledge about the product and must be in a position to answer any customer query. Thus hiring such individuals is quite a task and also the number of individuals required is more.

Fortunately there are few companies who help in such situations. How? By providing staffing solutions, so they take care of the tedious hiring process. Few companies like FeedMyPockets, not just hire staff, but they hire staff for the duration you require. Yes, they provide temporary staffing as per your companies need. Also they take care of training the individuals as per your needs. Thus they not only save you on cost but also on time and thus ensure your goal of achieving more customers is taken care of hassle free and yet be cost effective.

How companies are hiring temp staff for loading and unloading services?

Loading and unloading jobs are mainly required in warehouse management. It is required by almost all companies, which deal with goods and products. Inventory management is key to maintaining the productivity of any organisation. If inventory is not managed well, it could lead to major losses and affect the business. Hence inventory and warehouse management is key for any organisation.

**FeedMyPockets – Gig Economy (Vol.22)**

In this process, loading and unloading also plays a main role as loaders are handling the finished goods. If we currently look at how companies are hiring staff for this process, we realize there is no particular format. They have a few manual workers and just appoint them on the day, to do the job. Hence there is a lot of uncertainty and this method is definitely not full proof. They might get the required number of people or not. These people may agree for the salary the company is offering or might simply refuse to do the job. This forces the company to pay them whatever they demand. Hence increasing the cost for the company.

All businesses have their peak and off peak season. In peak seasons the demand is more, and there is more movement of goods and products. During peak seasons it’s crucial that companies have enough staff to manage the loading and unloading. But what is essential to note is that, these loaders may not be loaded with work all through the year. During off peak season, companies do not require them and they will be paying them unnecessary salary. This doesn’t seem profitable and is an unwanted expenditure for the company. So how do companies handle this situation? Is it by hiring temporary staff, which is highly uncertain or by having a full proof solution that provides these temporary staff.

Nowadays there are a lot of companies providing temporary staffing solutions like FeedMyPockets. It’s the best and most economical option for all businesses to choose. How does it work, is simple. Every business has its peak seasons like festive and holiday seasons. Fortunately we know well before time when these seasons are and how long they will last. Most businesses also have a sale or discount period. During such times, companies can hire temporary staff to do the job. As during these times the workload is more and they need more staff to manage their loading, unloading, inventory management etc. Once the season is over, these staff can be released. This benefits the company in more ways than one. Firstly they are saving on unnecessary salary, during off peak seasons. Secondly they are ensuring they have enough employees during their peak seasons. Thirdly they are reducing their costs. Fourthly they don’t need to bother on the hiring process as there are companies assigned to do this.

Thus as we can see, what’s economical for any organisation to do is to get in touch with companies that provide like FeedMyPockets to solve their problems and maintain a balance during their peak seasons. Also we must not forget loading and unloading require young and dynamic people to do the job. Hiring such people always, is quite a challenge for any company, especially during peak business periods. Also apart from loading and unloading these employees must also be aware of managing the inventory, labeling, proper documentation, stock management, etc. Hence employees who are flexible and capable of the same need to be hired. The advantage of contacting FeedMyPockets is that they hire as well as train the candidates according to the need. Thus this proves to be very fruitful and economical for the business and the company as a whole.

Managing Promoters or Manpower in Events.

Promoters are those professionals that use different marketing techniques to market a company’s product or service to build a brand. They basically represent the brand of the company and promote the product to customers. They help in creating brand awareness and brand building.

Manpower on the other hand is a more generic term used for any workforce deployed to do a certain task or work. They comprise of all those individuals that are engaged in completing a task. They could be professionals as well as laborers, helpers etc.

**FeedMyPockets – Gig Economy (Vol.21)**

During events both promoters and manpower personnel play crucial roles. For companies to execute and conduct an event both are required. Companies need to manage both, as in the event there are many things to be taken care of. These menial things, requires manpower. They might not be crucial but are important for an event to take place. On the other hand managing promoters become crucial as they are the ones who promote the product. They are the highlight of the event.

For an event to be successful, a company must-have surplus manpower. As these are the people that manage the event for the company. They are there from the start to the end and ensure the smooth running of an event. Hence companies must ensure they have surplus manpower rather than having a deficit. In the course of an event we cannot predict certain happenings, but if companies have surplus manpower any shortcomings can be managed easily. Also in an event crowd management becomes very important. Because an event is conducted for the crowd or customers. If they are not taken care of it will affect the brand image. Manpower helps in managing and maintaining the crowd.

An event will be as successful as the attitude and personality of the promoter promoting the product. A good promoter with a pleasing personality, friendly and having enough knowledge about the product always helps in building a good brand image. A promoter must have good communication skills and must be able to attract more customers and convert them into clients. In an event they are the ones that represent the brand and they become the face of the company. Hence companies got to hire professional and experienced promoters.

As we can see the role of promoters and manpower personnel is needed more during an event than other times. This is the challenge companies face today, they are forced to hire these staff and don’t use them unless they have an event. The best way to overcome this challenge is to approach companies like FeedMyPockets that provide temporary staffing solutions. How does this help?

When a company is going to conduct an event , they can contact these companies providing temp staff. They can hire the required manpower as well as promoters for the course of the event. Once the event is done they can be released. This acts as a powerful and economical model for any company. This way they are not overpaying, neither are they under staffed. This helps the company and is highly cost effective. Thus enabling companies to manage both manpower and promoters in an event.

How to do vendor diligence and how to hire team for the same?

Vendor diligence or vendor verification is a process that is conducted by all companies worldwide. The process is conducted to know key details about the vendor and verify their credibility.

Vendor diligence is an important aspect for any company as you are trusting the vendor with their products or services to have your end product delivered as per the need. Thus building up a trust factor and having complete transparency in the way business is conducted is essential for both parties. Vendors are the source for your final product, thus a due diligence also termed as vendor due diligence VDD is crucial for all companies.

Most companies hire a team called as vendor management team to help them manage their vendors. Nowadays there are VDD software’s too available to help achieve the same. But yet having a team to manage the vendors is important. Few steps the vendor management team needs to keep in mind, so as to perform a proper vendor diligence.These include:-

1. Have a clear objective:- You collaborate with vendors to achieve a particular need. Ensure that the objective is very clear and both of you’ll have a clear understanding about the deliverable.

2. Have a fixed timeline :- Once you know what the deliverable are, fixing a time duration for the same is important. Also since most of the supplies are going to be an ongoing basis, it’s very important to decide the time frame and in how much duration every supply is going to be delivered.

3. Reasonable pricing :- Pricing and costing is something that directly impacts the profits of the company. Make sure the prices quoted is feasible for both parties, is well within industry pricing and most importantly works as per your financial planning.

4. Compliance in place :- All businesses have compliance today. So ensure both you and the vendors are aware of the compliance and stick to it. With growing businesses it is very difficult to stick to all compliance policies. Ensure your vendor is obliging on the same.

5. Consider risk and back up options :– Ensure to do a risk assessment of all pro’s and cons of dealing with a particular vendor. Also keep up a backup option, as even if your vendor fails to deliver you as a company must be still in a position to deliver.

6. Co-Relationship building :- All businesses works well when a strong relationship is built. Ensure that 2–3 top management staff have a cordial relationship with vendors. It might require some unofficial meetings to build a bond , but it will be worth for a long lasting relationship. Also it helps if the company is in need of credit, or to push some extra services at times.

7. Establish a monitoring plan :- It is important to know how your vendor functions. How the goods are delivered to you and in what condition. Having a plan to monitor these will help in ease of your business. Thus improving your productivity.

8. Review your audit plan :- After taking care of all these steps, what is important is to review your audit plan periodically. Every vendor is different and what works for one may not work for the other. So time to time reviewing it helps both parties concerned.

Thus by having an efficient vendor management team, most of the concerns relating to vendor diligence will be taken care of. Thus companies must ensure they have a proper vendor management system. This way the vendors too know whom to contact in case of any concerns rather that contacting the owners for every issue. Vendor diligence and management is crucial for every company to sustain and grow. But here the question is how to hire team for the same??And the best solution is to involve staffing solutions like FeedMyPockets which makes company much comfortable to hire and manage.