Deepa's blog

Emphasis of gigsters in event marketing as event staff/crew.

Event marketing is a marketing technique used by companies to promote a new brand or product or service. It generally involves direct interaction of the brand representatives with the potential customers.

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It is mostly a promotional strategy used by companies for a brand promotion, where the companies representatives get to directly interact with customers and promote their products. Event marketing takes place at special events like concerts, shows or parties to reach out to target customers. In event marketing generally a product demo, a product samples or product quality is shown.

The advantage of conducting an event marketing is that the company can directly interact with their target customers. It adds value to the customers beyond just giving them product information. It makes the customer to feel important. It gives customers an additional benefit as they get to know the product they are investing in fully.

As we can see above that event marketing is very beneficial for any brand promotion and hence many companies opt to conduct them regularly. In order to conduct these event marketing successfully companies need to hire good and capable employees. But as we know these marketing events don’t happen on a daily basis and hence hiring full time employees for the same doesn’t make sense. In such a scenario the best solution is for companies to hire gigsters.

Gigsters are those individuals who work on different projects for a short duration of time or until the project is completed. After which they take on new job roles based on their interest and availability. They are the best solution for event marketing as they are available for such short term projects. Once the marketing campaign is done gigsters can be released and rehired for the next marketing event. This benefits the company immensely as they are paying the gigsters only for the duration of work they are doing. Also they are not paying anyone when there is no event happening.

During a marketing event a lot of staff are required to do a lot of small time physical jobs. Staff are required to manage the set up as well. Staff are needed for providing samples and demos too. Thus companies need to ensure they have enough manpower to handle all these scenarios. It is not feasible for any company to hire employees for each of these tasks. This is where gigsters play an important role. They can be easily hired as well as be hired in large numbers too. They are also professionally capable to handle any job role to ensure that a marketing event is successful.

Employing gigsters for marketing events is the best and most suitable solution. It is highly cost effective and efficient way of employment. Gigsters will be more productive too as compared to full time employees as they are recruited for only that specific task. Thus employing gigsters helps companies to improve their productivity as well as being more economical. When it comes to event marketing, gigsters are the perfect solution as they will ensure the success of the event as well as they are highly cost effective.

Primacy of interns in all the sectors.

Interns are those individuals who have just completed their graduation or who are yet to be graduated, but willing to work on any assignment for a minimum pay. So basically they are ready to do any assignment voluntarily.

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By the above definition itself we realize hiring interns can be a boon to any company. Let’s look at the few major benefits of hiring interns :-

1. They have just graduated and hence can apply their knowledge easily. They can integrate whatever they have studied to practical use.

2. Interns are young and very excited about the new job role. They can be put into any task even if it involves physical activity.

3. Interns are not expensive. For the same task an intern does, hired full time employee will charge you much more. Pay to interns is very less in comparison to any other employees.

4. Interns will be ready to do any job role. They don’t have a fixed job role and can help wherever there is a need. They can be assigned various tasks.

5. Interns can be recruited to full time job roles based on the need and their performance. This saves the company the time and effort of the hiring process.

6. Interns give an advantage to any project as there are more helping hands. This benefits the company to ensure the work is done on time.

7. Interns do not require a separate training process if hired. This helps the company to save on training costs.

8. Interns have no maintenance cost. The company doesn’t pay for their leaves or any other employee benefits.

9. Interns can be shuffled to various departments of the company as per the need.

10. Interns are motivated and ready to take on any job role creating a positive environment.

As we can see these are common functionalities across all sectors. And interns can be used in any of the sectors to help companies get the job done. Thus, many companies today are looking at hiring interns. Also the companies are helping young individuals to get an opportunity and provide them with employment. Thus hiring interns is important across all sectors.

Precedence of temporary staff in healthcare sector as medicine packers.

Healthcare industry is one of the most booming industries in today’s time. People are consuming medicines and drugs for almost everything today and hence increasing the load on all pharmaceutical companies.

Pharmaceutical packers is the term used for individuals who are employed to pack medicines. In most cases the medicines are produced in bulk and need to be packed in small quantities. For this purpose a lot of manpower is needed as most of these are manual works. Also most of the bulk packaging of medicines are done through high end machines, but the packers are needed to ensure proper labeling of these medicines.

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Medicine packers roles doesn’t only stop with packing medicines. Their roles include to know how the machine producing the medicines work. Their role is to ensure proper functioning of the machines based on the input and output. Their roles also include sorting the bulk medicines into smaller quantities and repackage them in bottles or wraps as prescribed. They need to pay key attention to minute details, especially when it comes to labeling. Proper labeling with the product description, drug quantity and it’s expiry date is mandatory for medicine packers. Hence they need to be very careful while labeling the medicines. Also medicines cannot be exposed to open hence proper packaging based on the contents is essential.

As we can see, medical packers play an important role and pharmaceutical companies need to constantly hire enough manpower to ensure they get their job done. The challenge the pharmaceutical companies face is that the medicines come from the manufacturing units in bulk and need to be packed immediately for distribution. During this phase they need a lot of manpower to ensure there is no delay in the process and the medicines are packed and labelled accordingly. The best solution to achieve this and to spend wisely for employment, is to hire temporary staff. When the workload is more and the quantity of medicines that need to be packed and labelled are huge, companies can hire medicine packers accordingly. They can also appoint them on shift or rotation basis based on the workload. This benefits the company massively, as during too much work load phase their ensuring the job is completed without having to spend too much on hiring. They spend only when there is work and staff are needed. Temporary staffing helps them achieve that without making a huge spend.

Thus as we can see for any company temporary staffing solution is the most beneficial solution, especially when it comes to manual work like packaging and labeling. Pharmaceutical companies need these two operations immensely and hence hiring temporary staff becomes essential for them. Temporary staff ensure that the companies can get their job done in time, with maintenance of quality without making them spend unnecessarily. Temporary staffing is the solution for any company looking to increase their productivity and lesser their overheads.

How temp staff can assist food technology for food packaging?

Food packaging is a process of packaging food contents in a way that the food quality is maintained, it’s safe and hygienic until it is consumed. Food packaging forms an integral part of food technology as it is what, that gets delivered finally to the consumer.

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Few factors that we need to consider for food packaging are that the food content must be packed in such a way that it is protected from any damage, contamination ,spoilage, pest attack, tampering etc. This needs to be maintained right from the food manufactured till storage, transportation and delivery. Another aspect of food packaging is labeling. Food must be labelled properly with proper mention of the contents in it, the manufacturing date , it’s shelf life etc.

Food packaging plays a huge role in the entire food technology, but we must also realize food packaging is not an ongoing full time process. It generally happens in batches based on the manufacturing date. Thus employing full time employees to do the packaging doesn’t seem beneficial for the company hiring them. But food packaging requires a lot of manpower and companies need to hire employees for the same. Hence the best solution that companies can opt for is hiring temporary staff to ensure that the job is done.

Yes temporary staffing is the best solution, companies can opt for. Temporary staff can help in packaging the food and in labeling them accordingly. When a new batch of food products are manufactured temporary staff can be hired to get the job done. Food packaging is mostly a manual process and requires physical work to be done for packing the contents. Thus temporary staff can be used according to the need. This way it proves to be very economical for the hiring company. They are recruiting resources as per the need and paying them only for the job they are doing. This also helps to reduce their overheads and increase their profits. Thus benefiting the company immensely.

Food packaging requires a lot of labeling work too. Most of this is manual work and requires manpower to assist in it. Again temporary staff play a major role in helping with labeling. Based on the quantity that is produced companies can hire temporary staff to get the job done. They can also be hired on a part time basis based on the quantity of work. This proves to be the most economical solution for the company. Thus helping them to ensure that their job is completed without wasting resources. Temporary staffing is the best solution and helps company to reduce their expenses especially when it comes to food packaging and labeling.

Is product samplers effective to enhance the brand?

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Product samplers are those individuals that help in brand promotion. How? They are the ones that do the main job of directly reaching out to potential clients and converting them to loyal customers.

Their basic role involves to be brand ambassadors of the product they are promoting by reaching out to as many customers as possible and providing them with product samples. So they are the key link between a product purchase and the customers.

They really make an impact when a new brand or product is launched. Because as a customer, they don’t have any idea about the new product. It is only when product samplers approach them with samples, they get the exact look and feel of the product. This makes it easier for a customer to know what they are buying. Thus helping in brand building.

The major benefits of hiring product samplers are they are the ones who help in creating brand awareness. They take the product to the customers and they don’t wait for customers to reach their products. This benefits the customers too as they are able to judge and know the product even before making a purchase. They are able to decide on a product without making any spend. Also customers feel important as they are reached out to and handed over with samples.

The other benefits is product samplers are able to directly meet customers. Hence they are able to talk to customers about the product and take feedback as well. They will know exactly what a customer feels about the product. This helps the company if any improvisation is needed. Also companies will know how their product is perceived and it’s market value too. Customers opinions on other factors such as pricing, quality, packaging can be known directly. Thus confirming that product samplers are a huge asset to a company and help in brand building.

Product samplers also play a key role as they can also play the role of promoters. In such a situation they can enhance the brand value majorly and talk to customers directly. They can convince customers and assure them about the brand. This helps to build trust factor and increase customer loyalty. They can also assist customers with any queries they have and immediately provide them with solutions. Thus adding on to brand image.

Also we must not forget that most of the product samplers are stationed in big retail outlets and supermarkets. These are the locations where there is a maximum of potential customers. Hence capitalizing on such locations is very important. This can be done only with the help of product samplers, as they go and approach all the people and convert them into loyal customers. Thus hire product samplers who play a vital role and are very effective for any brand building from manpower agencies like FeedMyPockets.

Digitally verified mixed collars are important in authentication.

For any organisation having employees who are verified is very important. Employee verification is a pre requisite before hiring any employee on board. It ensures the company and all its employees are authentic.

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Verification of employees is a pre hiring process where various details of employees are checked to ensure an employee with the right and clean background are hired. This is a long and multiple step procedure. As it involves personally verifying the authenticity of the various proofs produced by the employee. This verification ranges from checking educational certificates, experience certificates, identity proof, address checks, credit checks etc. Thanks to digitization there are various databases that helps achieve the same very fast.

Mixed collar employees are those employees that are capable of doing both white and blue collared jobs. They are those employees that do not have a defined job role and do whatever job is required to be done for the project completion. Hence they are very beneficial for any company.

If these mixed collar employees are digitally verified this helps the company massively. As they have an authentic manpower which is capable to do any required job as per the need. Also for other companies and vendors who want to get associated with the company, it acts as a plus point. The shareholders of the company feel confident to invest in such companies. Hence as a company they must assure to take the pains to get all their employees verified. For this there are many verification companies who does the job. In addition if these employees can cater to mixed collar jobs than its extremely beneficial.

Authentication for any company is an added advantage. Having digitally verified employees makes authentication easier. As a company a lot of authenticity depends on the manpower they employee. If all the employees are digitally verified, than authenticity is no more a concern. Hence confirming digitally verified mixed collars play a crucial role for authentication . Companies like FeedMyPockets helps in deploying digitally verified mixed collars.

Trained mixed collar employees are comparatively productive.

Mixed collars are those categories of employees, that do both white and blue collared jobs. White collared jobs include mainly desk related jobs. Blue collared jobs include more of manual and physical jobs. White collared employees are mostly in the top management whereas the blue collared employees are labor class employees.

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Mixed collar employees are those employees that do both desk and manual jobs. They are those employees that form a major part of any corporate as they are in a position to do both the jobs. There is no clear cut definition about their job role and hence they are very crucial for any company. If these employees are trained than they are even more beneficial for the organisation.

Let us look at mixed collar job roles more closely. If we look at a company who wants to run a marketing campaign for the launch of their new product, mixed collar jobs employees play a major role. They are the ones who will plan and execute the entire campaign. The planning process is more linked to white collared jobs while the execution process is more linked to blue collared jobs. But during a campaign we can never be certain of who does what. Hence employees are required to do both referring them to mixed collared employees. If these employees are given training about the brand and the product they are an asset to any organisation and more productive than anyone .

A white collared employee may or may not be able to do manual jobs like packaging, labeling, product sorting, auditing, sampling etc. Where as a trained mixed collar employee will definitely be able to do these jobs easily. In the same way a blue collared employee might not be able to do jobs like talking to customers, explaining about the brand or product, taking feedback, or any other promotions. But a mixed collar employee can certainly do these jobs with a little bit of training. Hence as we can see mixed collar employees are capable of doing both white and blue collared jobs efficiently and very crucial for any company.

Mixed collar employees are the way forward with respect to recruitment for any organisation. They are the way in which future employment will take place. As we have seen they are definitely an asset and if they are trained properly they are a huge benefit too. They are those employees that will ensure the work is done irrespective of which category of work it is. Hence mixed collar employees are definitely more productive. Companies like FeedMyPockets helps to recruit digitally verified and trained mixed collars.

How Gen Z with qualified skills is better than permanent staff?

Gen Z is a term basically referred to for the millennial generation. It is a term used to refer to the younger generation. Today with the changing world and boom in digitization, the way employment is done is also changing. The millennial generation does not like being hired for a full time employment. Gone are the days when a secure 9–5 job was a prestigious thing. Today millennials want to explore and do much more than just a job, giving rise to another term called Gigsters.

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Gigsters are these young Gen Z employees, who take on a job for a short duration of time. Once the job is done they choose to either take a break from employment or choose to take up another job as per their comfort. This entire process is booming and is building a new economy called gig economy. So basically the Gen Z chooses what kind of employment they want and for how long. This entire set up proves to be beneficial not just for the Gen Z but also for the companies hiring them.

The major benefit of hiring them, is that they are all qualified professionals. Hence when they take on a job, they have the right knowledge needed. Also for the Gen Z it’s more or less like a first time employment, hence they always want to perform and prove themselves. If we compare the same with a full time employee, they are more bored with the routine and have settled in the company. Hence being complacent is quite natural for them as compared to the Gen Z. Also, Gen Z employees are not burdened with other work related stress and issues, they are only concerned with their job. Hence they remain more focused as compared to a full time employee. A Gen Z employee is hired because of their knowledge and skills hence no or very little time is spent by companies on their training process, unlike the full time employees. A Gen Z employee is also excited and is happy for getting employment, so it’s more like an opportunity for them whereas for a full time employee it’s just another job. Hence the attitude with which both look at a task is completely different, giving Gen Z a more chance to be hired.

Thus as we can see, the need for any company is to have qualified resources to do their jobs. What better can a company ask for, when they can hire qualified resources just for the job and release them post completion. The company doesn’t have to pay for the work hours, employee benefits, leaves, pensions etc. They only pay for the work done, once it is completed. Hence it’s a complete win-win situation for any company to hire Gen Z employees rather than hiring full time employees. This helps reduce their overheads and also ensures more productivity. Thus hiring qualified Gen Z staff is always better and profitable instead of full time employees.

How to get a digitally verified candidates at your fingertips?

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Candidate verification is a process of doing a background check to verify the employee’s details and to ensure the details provided by the employee are authentic. This is basically a pre hiring process, to ensure the candidate appointed has a clean chit and is providing the right information.

In today’s world, where recruitment is happening on a daily basis and companies are hiring huge manpower, ensuring employee verification is a must. Verification of a candidate’s background is crucial as companies must employ individuals with clean and a good background. Also in case of any illegal matters, the company holds the responsibility, hence it is always advisable for companies to do a background check before hiring anyone.

Candidate verification mostly involves the following:-

1. Educational/Professional Qualification — check their educational certificates to see if it is authentic starting from SSC level.]

2. Employment Verification — check the veracity of past employment records.

3. Professional references — check the employee background through the references provided.

4. Address verification — check the employee’s residential address is correct.

5. Criminal record verification — check to see if any criminal record pertains with respect to the employee.

6. Identification verification — checking various important identity proof such as a Driving Licence, Passport, PAN Card.

7. CIBIL check — check for their credit history and worthiness.

These are a few of the verification tests that are conducted when hiring employees. These are very important as they give detailed report about the employee and stands as proof for any future reference.

As we can see the entire process of verification is a long and multi level process. It involves a lot of time to complete it as most checks can only be verified in person. Hence companies need to have dedicated resources to help them with it. Fortunately today, there are many companies who are dedicated only for this purpose. So once you provide them your employee details, they will perform all background checks and submit you with a detailed report on their findings. Thanks to advancement in technology, these companies have many databases through which they can digitally access a lot of information about a candidate.

FeedMyPockets is one of those companies which enhances the process time and makes it easier. Also if need to be depending on the profile the candidate is being employed upon, they will do extensive background checks. They can conduct interviews too for drug screening, psychological screening, behavioral screening, stress endurance etc. Contacting such companies proves to be beneficial for the hiring company, as such a long and tedious process is taken care of. In a span of 10–15 days the employee report is produced to you. Thus reducing the time and cost which otherwise the hiring company will have to bare. Thanks to these companies that employee verification can be done so easily.

How mystery shopping allows you to closely monitor your customers performance?

Mystery shopping is a method used by companies or research organisations to measure the quality of their products or services. It is also done to know if compliance is met and regulations are followed. It’s main objective is to identify the overall customer’s experience.

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Mystery shopping is performed by individuals, with the key objectives to find out any loopholes and if customer satisfaction is met. So basically they are evaluating places like retail stores, brand outlets, restaurants, franchises etc. The mystery shoppers identity is hidden or unknown to the establishment being evaluated. Their tasks include purchasing a product, asking questions, registering complaints , overall look and feel etc. All this is done without the establishment getting to know their being evaluated. Post this they need to send a detailed report with their feedback to the company that employed them.

So basically a mystery shopper is like you or me or like any other customer. But they have a hidden agenda, which is to judge and evaluate the stores on varied parameters. These mystery shoppers are individuals that have no connection to the stores they are evaluating, hence being biased is not an option. They scrutinize the place like any normal customers and then send a detailed report about their experience. Their report also includes all the positive points, negative points, any suggestions for improvement etc. Their report is quite detailed with all attributes to improve the quality and overall experience.

For any company, they have no idea how their stores or franchises are performing. The one way to keep a check is to do an audit or inspection. But these are generally known and the stores are prepared for it. With mystery shoppers the stores have no idea when they are inspected and at what time. Everything seems normal. Hence the report mystery shoppers send to companies is crucial, as it is the only way for companies to know what a customer truly experiences. It is the way the companies know how the stores are performing and if they are keeping up to compliance, standards and regulations. It is the way to know where they are lacking and how they can improve. Hence helping companies to give better customer satisfaction and better customer experience.

Mystery shopping is the solution for any company to ensure their standards are met and they are improving constantly as per customer’s need. Hence it is the best way for companies to deal with customers and know what they expect. Companies cannot do a research on a daily basis and know what their customer needs are. Mystery shopping is the best way to improve customer performance and increase productivity.