Worry no more, we will provide samplers for your products.
FeedMyPockets – Gig Economy (Vol.9)
Giving away freebies, always works positively on customers, even though it’s a small sample. Anything free is always welcome by everyone. But the problem with this is, not all companies have an access or a standard way to give away these samples. To do so a trained individual called samplers are required. The problem that most companies face, is that they have many sales personnel to do the job and very few or no samplers at all. After all, hiring samplers for a long-term and paying them salary, without a new product launch is an unnecessary expenditure for any organisation. During a new product launch, the company has many other important factors to take care of and cannot spend too much of time in hiring samplers just for a short duration of time. Also the samplers need to be tested on certain qualities. We cannot just hire anyone. Samplers need to be young, energetic and proactive. They need to be outgoing and approachable. They need to have knowledge about the product and be able to answer any queries asked. Hence samplers need to be screened and then hired.
The best solution to this problem is to approach companies which provide temporary staffing solutions. Because all the company needs is few samplers for a couple of months. This helps them save time from the tedious hiring process and saves them on costs. Companies like feed my pockets, not only conducts interviews but also trains the selected candidate on the product. Also due to their expertise in this process, their candidates performance is also of high standards. This is a win win situation for the company as they can focus on their product launch alone, without bothering about the samplers and dealing with them. This will save costs and in turn increases the productivity.
By definition BTL marketing means below the line marketing. That is marketing the products or services directly to a group of people, or selected customers. This is done by direct emailing, tele calling, sales promotions, exhibitions etc. In BTL marketing the target customers are already known and approach of marketing is more personalized.
Advantages of BTL marketing:-
1. The main advantage is your directly reaching out to your customers. Thus there is a personalized approach which always favours the brand.
2. This marketing approach is more traceable. Companies will know exactly how the strategy worked or didn’t work. Hence can make the appropriate changes in future.
3. This marketing approach is more reliable, as you are dealing with your target customers. You are sure the awareness is built.
4. This marketing method is cheaper as it doesn’t involve expensive advertising and branding.
5. This helps to create a loyal customer base as they are in touch. This always helps in retaining old customers and bringing in more new customers.
Few tips to make BTL marketing effective:-
1. Ensure you know who are your target customers. Customise your plan accordingly, one rule will not fit all target customers.
2. Ensure the timing of your marketing is right. When there is a need in the market, approaching your potential clients then is ideal and will result in a sale .
3. Ensure your promoters are well trained and have full knowledge about the product. They must be able to answer any question.
4. Pricing is crucial in all marketing strategies, if you can’t reduce your product price any give- away, coupons, gifts always works positively.
5. The key to gain success in this form of marketing is to keep marketing. The more you market your products, the more range of customers you meet the more effective will your strategy be.
Promoters are those marketing professionals that use different marketing techniques to ensure a deal is done. They represent the brand and are the face of the company. They take the product or the company to potential customers. Hence hiring qualified and experienced promoters is very important for any brand, because they are the ones that interact with the end users. They act like a bridge between the company and the customer.
Thus promoters are key individuals for any company to build their brand especially companies considering BTL marketing. As they connect the product to the targeted customers and ensure that there is a sale. Companies considering BTL marketing technique must first consider hiring good promoters to ensure their marketing technique is delivered in the best possible way.
Hence for managing such short term projects one of the leading ‘on demandstaffing platform’ i.e, FeedMyPockets deploys extra workforce irrespective of business size & sector and aim to provide manpower based on the requirements.
In simple terms it means to acquire the new clients or customers to your business. The purpose is to acquire new clients systematically and sustain them for long term basis which in turn will evolve and add to the growth of the business.
FeedMyPockets – Gig Economy (Vol.7)
There are many strategies in place to achieve this :-
1. Know your target customers:-
Remember that all consumers are not your customers. You need to know who will be the users of your product and service. Customer acquisition can be an expensive task, and if not utilized properly the effort and money is wasted. Hence knowing who is your target customers and focusing only on them is key. This way your not wasting your time on everyone, unless you have a universal product that suits all age groups and sexes equally. Once you have your target audience, it easier to focus and maintain them. You can have a more streamlined approach, as your focus is now limited.
2. Make your presence:-
Once you have your target customers ready, you need to make your presence known. Since you know who are your customers you will know where you can find most of them. Based on that you need to make your presence felt either online, offline or both. Unless people are aware of your product or service no one can use it. So creating awareness is key. You can set up a marketing team to ensure your able to reach out to maximum customers.
3. Marketing and social media:-
Marketing plays a key role in any brand building, but it equally plays an important role in acquiring customers. They are the team, which actually have hands on experience of reaching out to customers in its true sense. They meet the customers, know their opinion can take feedback. Hence having a strong marketing team in place is essential to build a strong customer base.
Online marketing and using social media is inevitable in today’s e-commerce generation. We must leverage on the power of social media to make our presence felt. There are many ways this can be achieved too. Video marketing is one way, as we all know seeing is believing. Advertisements have the power to make an impact and that’s why businesses all round the globe spend so much on advertisement. Content marketing is another way to make your presence felt. Having your blogs or content published periodically can have a huge impact on your audience. Having online campaigns, online product launches, can also be a great way to use social media and make your presence be felt.
4. Search engine optimisation:-
We all know the power of the internet and its power to impact our businesses. Hence once you have made your presence socially, it’s time to show up in the search engine. This seems easy but requires some amount of effort. Ensure your website, content and everything you do online, has the required keywords. This will help your products or services to show up faster. You got to be up in this game, as no one bothers looking beyond the top 5 search results.
5. Referral program:-
Customers bring more customers. We all know this golden rule, yet take this very lightly. Everyone refers everything if they are happy and satisfied with it. Hence your satisfied customers are your best resources to bring in more business and more customers. Word of mouth is a powerful tool when it comes to brand building. Having a referral voucher, bonus, payback, gift coupons always keeps customers happy and motivated to bring in more customers. It gives you that edge amongst your competitors. So having a good referral program always works in favour of building big.
In addition to the above have a strategy that is flexible and is suited for your brand. Ensure its demographically feasible, what suits one region may not be suitable for another location. Always remember there is no one fixed plan or strategy for customer acquisition, there are many factors to consider and what works for one may or may not work for you. But the key is to keep trying and keep acquiring new customers because customers are the true asset for any business to grow.
Hence for better customer acquisition, approach FeedMyPockets which deploys temporary staff to promote and explain your brands and mob app or website, survey on your products which helps to reach the targeted audience.
When any organisation hires full time employees, the focus is to have a long-term, positive outcome. The employee too wants to be a part of the organisation and contribute in any possible way. This is the ideal way and works economical for the company as well as rewarding for the employee.
FeedMyPockets – Gig Economy (Vol.6)
If a company hires a full timer and assigns him a short duration project, it does not serve the key purpose for which the employee has been hired. A full timer employee needs to be paid his salary, dues and all other benefits irrespective of him/her working. A full timer employee is hired to be actively involved in the company’s growth, by assigning short term projects we are failing to achieve this. Also it is not cost effective at all. A short term project can be handled by hiring temporary staffs to complete the project. Once the project is done, the company can pay them on the basis of hours worked, quality of project , time taken etc. This proves to be very economical and saves cost. On the other hand paying an employee full time for a few hours project seems very expensive. Also a full time employee, is entitled to all the benefits that the company offers like leave salary, insurance policy, entertainment benefits. This proves uneconomical especially when the employee is not used to his full potential.
When a full time employee is hired for short duration projects, the employee too is not very happy. We all want the confidence of something long term. When an employee his hired as a full timer and given a short duration project, he is unsure about his job or role after the completion of the project. This impacts their overall performance. They are unsure of what is coming up next, this makes them lose their confidence and their focus too. They will not be able to perform to their full potential. Also this will encourage them to look for better opportunities elsewhere. They don’t feel committed to the overall vision of the company, as they are on short term projects.
The best solution to make it work for both the company and the employee is to hire full time employees for long term based projects. This will ensure that they are used to their full potential and the salary paid is justified. If the company has to take up short duration projects, what’s economical is to hire temporary employees to do the job. This works best for both the company and the employee.
Hence, It’s worth hiring temporary staff for short term projects by involving temporary staffing serviceslike FeedMyPockets which deploys companies with temporary workers on hourly wages which is absolutely cost effective and economically feasible.
In today’s era, the main focus of any organisation is to increase their profit and be cash rich. One major reason where the company spends its funds is manpower. As we all know, the manpower is such a powerful tool, that no organisation can live without it. But the problem with manpower is, it’s highly expensive. Hence the best solution to this problem is having temporary staffing.
What is temporary staffing? As the name suggests it is having employees do the required job, as the need be and yet not being on the company’s payroll. So how does it work ? Temporary staffing is where employees are employed to complete a given task in a stipulated time period and they are compensated for the work they have done. In business language, the right term is trade. The employee trades their knowledge or skill and gets paid in return for the same. There is no room for exploitation by both parties. Hence its a win win situation for both.
Let’s consider the wide range of benefits that temporary staffing provides. If we look at it from the organisation perspective, the first benefit is cost reduction. When you have employees on your payroll, your entitled to pay them for the number of hours they spend at work, irrespective of the job being done or not. Secondly when you hire a full time employee, there are employee benefits that come with it. You need to compensate them with paid leaves, sick leaves, insurance , provident funds , government regulations etc . Thirdly, we all know every business has their peak and low seasons . Hence you need not worry about over staffing during the low season, or under staffing during the peak season. Fourthly, if you need to hire employees, you have a tried and tested resource and you can easily hire the best. Lastly, there are a lot of hidden costs that come with hiring employees, like the attendance tracking system, hr policy, employee recreation funds, maternity policies, travel allowances etc. All these can be straight away cut down with temporary staffing.
Now let’s consider, temporary staffing from the employee standpoint. We all know that when we take up something new, we are all excited and want to give it our best shot. This is what happens with temporary employee, they are appointed for a new task and hence they have the right mindset to perform to the best of their abilities. They cannot afford to neglect any task or take the company’s policies for granted . Routine makes us all bored and unhappy, with temporary employee there is no routine and hence they are happy. Happy people are more productive. Temporary employees have the right attitude, because they have to prove themselves , if they want to get compensated. Hence they always put their best. Also, they don’t feel suffocated in a particular environment. They have the freedom to do more in their space and time. This gives them the energy of performing better. Overall they are more happy and hence more productive and useful to their organisations.
Thus if we see temporary staffing is a win win situation for both the organisation and the employee’s too. It is what the future demands from both the standpoints. It’s a smarter solution to the same old problem.
FeedMyPockets which is a leading ‘tech driven on-demand temporary staffing platform’ connects companies with pre screened deployable temporary workers for hourly, daily and seasonal patterns. I think to hire and managetemporary staff, FeedMyPockets is worth a try.
Having anything extra in life, always makes us a little comfortable. So imagine a situation when you as a company have extra manpower – the biggest and most valuable resource for any organisation. But how feasible is having extra employees for an organisation?
FeedMyPockets – Gig Economy (Vol.4)
Let’s consider the benefits first. In a fast paced retail industry, where customer satisfaction is key for any business to sustain, having extra employees always acts beneficiary for the organisation. There are certain peak season for every business, in those times handling all the customer needs, and dealing with all the business dealers can get very tricky. When you have extra workers, the work load can be divided and we can ensure on time delivery. Extra employees can help in manual work like packaging, delivery and stock management.
Apart from the work extra employees can contribute to a lot of other important factors. During holiday seasons when a couple of employees avail their leaves, extra employees come to the rescue. They can complete the dedicated task, without causing any hindrance to the business. Also extra employees give a good and healthy competition to the existing employees. The extra employees, are always motivated and always perform well as they want to be considered for a permanent position. This helps them to be more focused and do their best. They are also very flexible and willing to take on any new tasks. They have no issues, putting in the extra hours required to complete a task. Also having extra employees gives .the existing employees a little relaxation, as they have someone to share the workload.
On contrary to the above benefits, the problem with having extra employees is it’s not cost effective. The organisation will have to incur some amount of expenses to maintain these extra employees. Also they might not be tested to their true potential, due to the excess of employees. In a pressure situation, we cannot depend on them as they may or may not perform under pressure.
Overall if we look at the feasibility of having extra employees, it is definitely more feasible to have extra employees. As we are all aware any resource in abundance does less damage than having a shortage of resources.
So when we have more feasibility of having extra workers, I think involving manpower and manpower services for hiring and managing is a better idea .FeedMyPockets which is a No.1 ‘On demand temporary staffing platform’ works closely in improving the supply chain of companies. Hence, I would prefer FeedMyPockets in hiring and managing temporary staff.
Manpower of a company impacts everything about the company. Right from sales, productivity, client relations, new business acquisition, customer service and overall growth. Hence having extra manpower always proves to be beneficial for the organisation.
Productivity:-
More manpower in simple means more people to complete a task. More people completing a task ensures on time delivery. More workers gives the confidence to take on more clients and close more deals faster. Hence having extra manpower directly impacts the growth rate and productivity of a company.
FeedMyPockets – Gig Economy (Vol.3)
Flexibility:-
More manpower gives the company a flexibility to handle extra jobs, client requests or even to make any other improvements. Having more workers gives them the edge to a do a little bit more than their competitors. This impacts their overall performance and definitely will help in increasing the sales.
Customer service:-
More manpower means more people to handle more customers. Customer handling and customer service is the key factor for a company to grow. When you have more workers, you can take on more customers. You can handle more customer requests, you can have better turn around time, you can have good customer relationship. All this will only ensure your organisation is growing.
Options and innovation:-
More the people, more easier to solve a problem. In case of a problem, you will have more people to offer help. You will have more people offering their ideas and knowledge as to how to solve a problem. If your looking at business expansion, you will have more options to choose from. You can have more employees contributing to innovative ideas.
Employee benefits:-
Having more employees, gives all the employees a relaxed mind-set. It reduces stress of working overtime and relieves the employees from unwanted stress. It builds a strong bond amongst employees as compared to working independently. Also there is a healthy competition amongst employees, which helps them to focus on their jobs better.
Overall having extra employees always boosts the morale and confidence of not only the employees, but also the clients and customers. Manpower is the biggest and most valuable resource for any organisation. Thus every company does need more workers.
FeedMyPockets – “A team to brand your BUSINESS on demand” staffs part time/temporary/seasonal workforce on demand. So for flexible staffing, hire and manage temporary workers with FeedMyPockets.
In today’s growing economy and booming young entrepreneurs the number of startups are growing by the day. Along with severe competition, the other concern they are faced with is hiring staff for their companies. Recruiting the right employees plays a major role for any startups and it is definitely a matter of huge concerns.
The first concern is hiring itself is a long, expensive and tiresome process. It involves searching for the right candidate, sorting a selected few , conducting interviews and then hiring the selected candidate. This entire process requires time and a dedicated team to handle it .As a startup, you don’t have the time and funds needed to spend on this recruiting process. Lack of time doesn’t allow you to judge and recruit the right candidate.
The second concern is the hiring process requires a team to manage the entire process. Both before hiring, as well as managing the employees post recruitment. This requires a HR team, who have the knowledge and skills to do so. As a startup you don’t have a dedicated team to undertake the hiring process for you. You have to manage it all, which definitely can cause issues
The third concern is , you don’t have the experience to hire candidates. As a startup everything is new for you, and so is the process of hiring. If your looking for experienced professionals to be a part of your organisation, you will need to know how to hire them. Most of them have experience in their previous organisations, so in case you fall short of their expectations it will be a loss to you.
The next major concern is credibility and face value. As a startup you still have to establish yourself and need to find your foothold. When your hiring any employee, you don’t have a success history or a legacy to share. The employee needs to believe in your vision and have the same passion as you to make it work for you both. With not much of credibility from the past, you almost need to sell your idea to the candidate as you will be for any client or business proposal.
The other concern is today’s millennials, all want to work for big giants. With so much of competition amongst them, about placements, very few would prefer to work with a startup. Also retaining them is a bigger concern, as they will be always on the look out for giant companies to recruit them.
Also I think, as a startup the initial team that you work with, plays a key role towards which direction the company is heading towards. As a startup you will need self driven , flexible and motivated individuals. Also they must have the same goals as you do for the company on the whole. Recruiting such candidates is quite a task and yet it is a key factor for the company’s growth.
Hence I think, involving a recruiting company which can take care of all of these and have the required expertise and knowledge in recruiting, would save any startup the time, effort and money, which in turn would result in better productivity. One of staffing firm which helped a lots of companies in short time hiring is Feed My Pockets .
This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.
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